For the mid-term exam blog post I wanna introduce about "Visual" more like visual perception for human. The reason why I pick this topic is because I am Psychology major and studying about visual perceptions. Many people may think we can visualize our world because we have eyes. But the primary factor that we can see is because of our brain. In other words, our brain creates our visual world. The reason I choose this photo from Flickr is because this photo really relates to visual perception that "h.koppdelaney" have. This photo, I assume, must be done editing by Photo shop or something. So, some people says that this is not actually the real world, but this is somewhat real world. Because when we see something with eyes and when we imagine something or dreaming something, we are actually using same part of the brain, which called the occipital lobe. So, the photos that made by "h.koppdelaney" is actually same as what he have seen with his eyes because imagination some visual thing and seeing with eyes are somewhat same thing as I mentioned before.
OK, now I will show you some video clips that relates to visual perception. The most famous theory that relates to visual perception is must be Gestalt theory. Here are video clips about Gestalt theories of visual illusions.
This video tells you your brain creates your vision.
Also, this ones too.
Now, I finally want to mention about how these visual perception relate to Web design and Social media. A large number of Web creators and Web designers consider about these visual perception theories. Even Steve Jobs consider about visual perception to create apple and Mac book.
If you want to know more about visual perception, then check Kuwaitiful, admin,and Flo Hahnel's blog post.
Today, the corporations use social media as advertising tool to attract customers. For example, many of the corporations have their own Facebook page, or Twitter account. Some of them also start to use Ustream as their part of advertising strategies.
Before I describe about main topic, I'll give you brief definition about Ustream. I assume that most of you guys already know about Facebook and Twitter, so I omit explain about two of those.
Ustream:a website which consists of a network of diverse channels providing a platform for life casting and live video streaming of events online.
As I mentioned, there are so many corporations use social media to attract customers. Since we have learned about Pop Culture in the class, I will explain about how are Pop Culture and Corporations connected? And, I will explain about the corporation's advertising strategies that relates to social media. The corporations often use Twitter, Ustream, Facebook and You Tube to get customers attention.
Twitter: the Corporations tweet their update service or products information through Twitter to Internet users who follow the companies on Twitter. The advantage that companies use twitter is because they can send up to date information to the potential customers anytime they want.
For example, Hello! Project, the corporation that provide Japanese female pop artists group, has Twitter and they tweet about information of new CD that they are going to release or TV program that their artists was on, and they also tweet about magazines of their artists. This advertising strategy attracts followers to buy CD or magazines.
Twitter + Ustream =Social Stream : Effective way for Corporations to advertising new pop cultural prodcuts (CD, Movies, TV program). 1) Corporation tweet about their new products on Twitter, and they tweet that they are going to have presentation on Ustream.
2) Followers who follow that Corporation watch Ustream live.
3) Since Twitter and Ustream working together, viewers can comment for the corporation during Corporations trasmitting Ustream TV program. This is called social stream.
4) The corporations can get users perspective about new products. This means they can also marketing at the same time.
5) After the Ustream TV program is over, the corporations can put advertisements on Twitter and Ustream.
For example, Hello! Project's official Ustream channel applies social stream system. For the Ustream, they first shows the TV program of artist group and after the program ends, and they shows advertisements.
Benefit of using Ustream
The primary reason of the corporations use Ustream is because of lower cost. Since it is free to use Ustream to have television program, the corporations are able to distribute many advertisements.
Facebook: the corporations provide their own Facebook page to gather customers. The strategy of advertisements are basically same as Twitter because Twitter and Facebook work together. But, Facebook can upload more photos that may attracts customer interest.
For example, AKB48, Japanese popular female idol group, use Facebook page to attract customers and give them up to date information about AKB48 such as about new CD or magazines, or TV programs that they are on.
You Tube: the Corporations transmit advertisements to viewers through You Tube for mainly three ways:
1) Advertisements coming up between each video clips
2) Google Ads coming up when you try to watch video clip (it is relates to the title of the
3) The corporations put advertisements as right or left side of the You Tube page. The corporations often use comment bar as their advertisement. The big difference between ordinal TV and You Tube is the advertisement cost, and flexibility of putting ads because of a large number of video clips exists. Also, popular commercial re-upload many times by different users.
Therefore, the corporation use social media as their effective way of strategy of advertising. From the view of the advertising cost, I think that demand of the corporations use of social media as advertising strategy will be increasing.
There are numbers of defintions about Popular culture. Dictionary.com defines as follow:
Pop Culture(popular culture) is culturalactivitiesorcommercialproductsreflecting,suitedto,oraimedatthetastesofthegeneralmassesofpeople.
Considering above, my perspective of pop culture is basically every activities or products that relates to people's daily life, especially angle of the amusement. For example, television program, music, clothes, magazines, book, internets, movies, sports, and etc.
After I read "History of the Internet in Nutshell ", I strognly believe the internet has been developing continuasly. One of the most significant innovation of the internet is "social media" such as my space, facebook, twitter, flickr,etc. The article explains social media as following.
The term "social media", believed to be first used by Chris Sharpley, was coined in the same year that "Web 2.0" became a mainstream concept. Social media–sites and web applications that allow its users to create and share content and to connect with one another–started around this period.
I believe that the most important thing for emerging the social media is people can share their idea, photos, knowledge, and they can also have communication in the web site.
I am facebook user, and sign in facebook several times a day. In the Cyberspace & Society class, I start to use new social media: flickr, the dailyshoot and twitter. I found out that fusion of Flicker and the dailyshoot is actually very fun,becasue I can uploade special phots that is assigned by the dailyshoot everyday. Before I knew the dailyshoot and flicker, I usually upload phots to facebook. For the facebook I don't really have to care about what to upload, but for the flicker and the dailyshoot, I have thought a lot to uploade photo, because some of phots that I am taking is not suite for the subject of the dailyshoot assignment.
Anyway, what I found most interesting part of the dailyshoot and flickr is we can actually share the ideas through the daily photos. Because everybody uploade photos with same topic, which means the each photos reflects each persons idea or viewpoint for each topic.
Not only flickr and the dailyshoot, but also twitter is very interesting tool to share the ideas or viewpoints. For twitter, we can share our opinion or ideas whenever we want within 140 characters.
The important point is that we can share anytime we cant. I believe that anyone can sharing ideas in the internet is very meaningful because not everyone can share their opinions in the real world.
Not only sharing idea, but social media also makes it possible to share the knowledge. For example, I believe that it is ok to categorize "wikipedia" as one of the social media because it is able to share the accademic knowledge. Anyone can edit wikipedia and compile the knowledge of the all over the world makes "wikipedia". I think it is very impress thing.
PS: I cannot imagin what kind of social media comes next , but I think LinkedIn will be the useful tool in Japan and the US, because facebook is now popular in Japan, and LikedIn is somewhat looks like facebook but it have to include more accurate personal information, so I think that many Japanese companies introduce LinkedIn to find Business partners.
